Selig experience unveiling event set for tonight; public opening tomorrow

MILWAUKEE, WI - The Selig Experience, a state-of-the-art attraction at Miller Park to honor Commissioner Emeritus and former Brewers Owner Allan H. (Bud) Selig, will be unveiled tonight at a private function. The attraction will debut to the public this Friday when the gates to Miller Park open (5:40 pm) prior to the Brewers game against the Diamondbacks.

Located on Miller Park's Loge Level in the left field corner, the Selig Experience will be accessible to the general public during all Brewers home games, from the time that gates open until the 7th inning. Admission is free for those with tickets to the game, and the attraction will also be open to selected tour groups.

Fans can register in advance to see the Selig Experience at Miller Park by visiting Brewers.com/SeligExperience. Additional details include the following:

1) Every game, there will be two "reserved" shows. All other shows will be on a first come, first served basis. There is no charge for reserving a space in advance.

2) Fans must have a separate game ticket for entry into Miller Park, but there is no additional charge for admission to the Selig Experience.

3) Fans may reserve up to four spots for a tour, but may only register for one tour in advance. Registrations for multiple shows in advance will result in cancellation of all reservations.

4) Each show is limited to no more than 35 guests.

5) For the first reserved show each game day, fans must report to the Selig Experience no later than 10 minutes prior to the game's scheduled start time, and the show will be scheduled to start approximately at the time of the game's first pitch. The second reserved show will begin approximately one hour after the game's first pitch, and fans will need to arrive 10 minutes prior to that scheduled show time. Late arrivals will not be granted access to the Selig Experience.

A highlight of the attraction is a multimedia presentation that tells the story of Selig's role in successfully bringing the Brewers to Milwaukee, saving Major League Baseball in the city with his commitment to build Miller Park, and his tireless efforts to promote and grow the game in his hometown.

The exhibition space totals approximately 1,500 square feet, and will include authentic artifacts from Selig's tenure as the Brewers owner. It celebrates the fans' love of the game, as told through the story of the Brewers founder.
  
The main multimedia show builds to a surprising encounter with the Commissioner himself inside an authentic reproduction of Selig's County Stadium office, using a technology found in only a handful of exhibits around the world. After the show, Milwaukee fans will be delighted to take a sneak peek into Selig's office for themselves.
 
The design and production of the Selig Experience is being led by BRC Imagination Arts, an experience design agency that Turns Brands into Destinations™. For more than three decades, its masterful storytellers have been chosen by iconic brands and cultural attractions all over the world to inspire and engage their audiences.
 
Selig's dedication to baseball has paralleled his love of his hometown of Milwaukee. His first significant move as an executive was to return Major League Baseball to Milwaukee in 1970, when he founded the Milwaukee Brewers. In its first decade, the Brewers featured some of the great teams of that era, which eventually led to an American League pennant and World Series appearance in 1982.
 
During his tenure as Brewers owner, Selig earned United Press International's 1978 Executive of the Year award, and the franchise was honored with seven "Organization of the Year" awards.
 
In the 1990s, Selig began his efforts to build a new ballpark in Milwaukee to replace the aging County Stadium, and Miller Park opened for its first season of play in 2001.
 
Uihlein-Wilson Architects is also contributing to the initial design of the space for the Selig Experience.