Dodgers Launch Interactive Rewards Programs
Fans get rewarded for online purchases, visiting Dodgers.com and social engagement
The Los Angeles Dodgers today announced the launch of a comprehensive engagement program that will reward fans for supporting the club online, via social media and at Dodger Stadium. The free Dodgers Rewards (DodgersRewards.com) program is the first-of-its-kind in Major League Baseball and offers fans the chance to win prizes by supporting the team through an array of digital activities including merchandise purchases online, checking in to games through MLB.com's mobile application At The Ballpark and interacting online at dodgers.com and on the Dodgers' official Facebook, Twitter and Instagram accounts.
"We are creating an interactive rewards portal for all things Dodgers," said Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen. "Being a sports fan is about passion and competition, and we believe through this platform we are entering the next phase of fan loyalty with the ultimate goal of rewarding our fans for their support."
The Dodgers Rewards program will create unique experiences and promotions for fans as incentives for supporting the club. The program will feature its first three sweepstakes with its first starting today through Saturday, March 15, 2013 with prizes including two tickets to Opening Day 2013, a mention from @Dodgers and a Sandy Koufax signed baseball.
"It is exciting to have the Dodgers and MLBAM as our partners," said Mark Drosos, President of Lodestone Social Media. "Their collective commitment to this program will prove to create an even stronger bond between the team and its fans."
Fans can enroll in the Dodgers Rewards program, which was developed in partnership with MLB Advanced Media (MLBAM) and Lodestone Social Media, by visiting DodgersRewards.com and sign up for free, connecting the social media accounts of their choosing. Point-scoring opportunities include purchasing Dodgers single game tickets at Dodgers.com, liking Dodgers posts on Facebook and mentioning @Dodgers on Twitter. MasterCard, the preferred partner of the Dodgers, is a launch partner of the program and will be announcing exclusive rewards for its customers. Fans also will be able to redeem virtual tokens for discounts on Dodger merchandise and free subscriptions to MLB.TV Premium. Additional Dodgers Rewards program sweepstakes will be launched throughout the 2013 season.