Chicago White Sox and Beggars Pizza reach multiyear partnership agreement
New Deal Names Beggars Pizza "Pizza Served at U.S. Cellular Field"
The Chicago White Sox have reached a multiyear partnership agreement with Beggars Pizza to retain the exclusive right of the pizza served at U.S. Cellular Field.
Beggars Pizza will receive prominent brand exposure and product placement at concession stands throughout U.S. Cellular Field. The company also will be tied into a popular video board feature and included in a number of promotional dates each season.
Beggars Pizza has been serving an array of pizzas and Italian food to Chicagoland for over 37 years. Fans can enjoy their pizza at the ballpark starting on Opening Day at U.S. Cellular Field, Monday, March 31 vs. the Minnesota Twins.
"We are thrilled to partner with a family-owned and well-established Chicago brand like Beggars Pizza," said Brooks Boyer, White Sox senior vice president of sales and marketing. "We take great pride in providing fans with the best ballpark experience possible. Adding Beggars to the best ballpark food lineup in baseball is a natural fit."
"It was the lifelong dream of my late brother Peter that Beggars Pizza be served at U.S. Cellular Field," said Larry Garetto of Beggars. "The Garetto family is so proud to make this dream come true and combine these two Chicago staples, Beggars and the White Sox."