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Salute to Service presented by Miller Lite Official Rules (the "Official Rules")


The object of the Salute to Service Contest presented by Miller Lite (the "Contest") is to nominate a person who embodies the spirit of a military hero by submitting an original essay of up to one hundred (100) words (the "Submission") describing how you or a person you know reflect(s) the spirit of the U.S. Military and bettered life for those you/he/she impacted. Select staff members of the Kansas City Royals (the "Judges") will judge all eligible Submissions based upon criteria set forth in the Judging section below to determine the Winners (defined below). Submissions must not exceed one hundred (100) words in length and must be in the English language (collectively, the "Submission Requirements").

Eligibility: To enter the Contest as a Nominator (defined below), you must be a legal resident of the United States including its commonwealths, territories and possessions (collectively referred to herein as "states"), and Canada (excluding the Province of Quebec) who (a) is twenty-one (21) years of age or older at the time of entry, and (b) have a valid e-mail address and Internet access as of January 1, 2019. To be eligible for the Contest as a Nominee, please see the "How to Enter" section below. Employees, officers and directors (including immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of Kansas City Royals Baseball Corporation ("Sponsor" or "Kansas City Royals"), the other MLB Entities (as defined below), Miller Brewing Co. ("Miller Lite") and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, advertising and promotion agencies, and any and all other companies associated with the Contest are not eligible to participate or win a Prize (as defined below) (collectively, the "Ineligible Persons"). The "MLB Entities" shall mean the Office of the Commissioner of Baseball ("BOC"), its Bureaus, Committees, Subcommittees and Councils, MLB Advanced Media, L.P. ("MLBAM" or ""), Major League Baseball Properties, Inc., The MLB Network, LLC, the Major League Baseball Clubs ("Clubs"), each of their parent, subsidiary, affiliated and related entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Clubs or the BOC, and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities. The Contest is subject to all applicable federal, state, territory, provincial and local laws, rules and regulations. Void in the Province of Quebec and where prohibited or restricted by law, rule or regulation. Individuals who were past winners of the Salute to Service Contest presented by Miller Lite or any past Our Heroes Program sponsored by the Kansas City Royals are not eligible to win.

Entry Period: The Contest entry period (the "Contest Entry Period") begins on March 5, 2019, at 12:01 a.m. Central Time ("CT") and ends on September 1, 2019, at 11:59 p.m. CT (the "Contest Entry Period End Date").

How to Enter: There are two (2) ways to enter: online and by mail. No other method of entry will be accepted. Limit one (1) entry per person regardless of method of entry. Incomplete and/or inaccurate entries are void. Submissions that do not comply with the Submission Requirements, the Content Restrictions (as described below) or otherwise with these Official Rules will be void, eliminated and not eligible for consideration.

Follow the instructions below to submit a Submission. Both self-nominations and nominations of third parties (the "Nomination") will be accepted, subject to the following. To be eligible, the person nominated ("Nominee") must (a) be a legal resident of Missouri, Kansas, Nebraska, Iowa, South Dakota, Arkansas, Oklahoma, Illinois, Kentucky, Tennessee or Colorado; (b) be twenty-one (21) years of age or older; (c) be currently living; (d) have not been declared a winner of, or received a prize for, any previously conducted Our Heroes Program or Salute to Service contests sponsored by the Kansas City Royals; (e) not be an Ineligible Person; and (e) if the Nomination is not a self-nomination, be someone the person submitting the Nomination ("Nominator") personally knows. In order to submit a Nomination, Nominator must have permission from the Nominee to enter him/her in the Contest and to submit the personal information noted below. Sponsor, in its sole discretion, may require Nominator to verify such permission before naming a Nominee as a Winner (defined below). Nominators are entering on behalf of the Nominee named in the Nomination. Nominators who nominate someone other than him/herself are not eligible to receive any prize.

  1. Online Method: To enter online, participants must log on to during the Contest Entry Period, read and consent to these Official Rules, submit a Submission pursuant to the Submission Requirements and Contest Restrictions, and register by filling out the following required fields on the online entry form:
    1. Name
    2. E-mail address
    3. Date of birth
    4. Telephone number(s)
    5. ZIP code
    6. First Name of Nominee
    7. Nominee Email Address
    8. Nominee Phone Number
    9. Essay field (no more than 100 words)

By fully completing and submitting all required information as directed, you will be entered in the Contest. Nominators will be given the option to receive (A) commercial e-mails from and/or and/or (B) mobile text messages and updates from and/or; however, eligibility to participate in the Contest is not dependent upon Nominator's consent to receive such e-mails or mobile text messages and updates and consenting to receive any such e-mails and/or mobile text messages and updates will not impact any Nominee's chance of winning. Standard messaging rates apply to mobile text messages and updates. Check with your mobile service provider for more information. Nominators are solely responsible for Internet connectivity, software and/or hardware that may be required in order to create and/or submit any Submission. All information submitted online by Nominators is subject to, and will be treated in a manner consistent with, Major League Baseball's Terms of Use accessible at: and Privacy Policy accessible at: Nominators must fully complete and submit all non-optional data requested on the online entry form to be eligible. Incomplete entries are void. Nominators who do not click their agreement to these Official Rules will not have their Submissions reviewed.

Mail-In Method: If you do not wish to enter online, you may enter the Contest by completing an official entry form (available on or printing the below-listed information on a 8 1/2 " x 11" piece of paper and mailing such paper or the official entry form in a sealed envelope with proper postage affixed to Kansas City Royals, Attn: Salute to Service Contest Presented by Miller Lite, P.O. Box 419969, Kansas City, MO, 64161.

    1. Full name
    2. E-mail address (optional)
    3. Date of birth
    4. Day and evening telephone numbers (including area codes)
    5. ZIP code
    6. First Name of Nominee
    7. Nominee Email Address
    8. Nominee Phone Number
    9. Essay (100 words or less)

Sponsor will use e-mail addresses provided via the mail-in entry method for notification purposes only; however, eligibility to participate in the Contest is not dependent upon Nominator's provision of this information. Mail-in entries must be received by Sponsor by the Contest Entry Period End Date to be eligible. Mail-in entries become the property of the Sponsor and will not be returned.

Judging: The Judges will judge all eligible Submissions based on the following items: (a) how the Nominee bettered life for those he/she impacted (30%); (b) originality (30%), and (c) how the Nominee best reflects the compassionate spirit of our military heroes (40%) (the "Judging Criteria"). Based on the Judging Criteria, on or about each judging date set forth in the table below (each, a "Judging Date"), the Judges will select the number of most compelling Submissions as set forth in the "Number of winners to be selected" column of the table below for the applicable Judging Date (each, a "Winning Submission"). The most compelling Submissions will be selected from among all eligible Submissions received as of 11:59 p.m. CT the date prior to the applicable Judging Date (each, a "Judging Date Deadline") and, subject to verification of eligibility and compliance with the terms of these Official Rules, the Nominees described in the Winning Submissions will each be declared an official winner of the Contest (each, a "Winner" and collectively, the "Winners"). Sponsor reserves the right to not award any Prize or all Prizes if, in its sole discretion, it does not receive a sufficient number of eligible or qualified Submissions as of an applicable Judging Date Deadline. In the event of a tie for any Prize, tie will be broken based on the highest score for originality, and thereafter on the highest score for Judging Criteria (a) and then (c) until the tie is broken. All non-winning eligible Submissions from one Judging Date will automatically carry-over to and remain eligible for subsequent Judging Date(s), if any.

Salute to Service Judging Dates

PrizesEighty-one (81) Prizes will be awarded. Each Winner will receive four (4) Field Box seat tickets for Winner and three (3) guests for one (1) Kansas City Royals 2019 regular season home game played at Kauffman Stadium in Kansas City, Missouri during the date range set forth in the table above for the applicable Judging Date ("Homestand"), subject to availability; and one (1) parking pass for use at the ballpark on the date of the game (each, a "Prize" and collectively, the "Prizes"). The exact seat locations at the game shall be determined in the sole and absolute discretion of Sponsor. Approximate Retail Value of each Prize: $187. TRANSPORTATION TO/FROM GAME AND LODGING NOT INCLUDED WITH ANY PRIZE. Note: Nominators who nominate a person other than him/herself will not receive a prize. Prizes will only be awarded to Nominees. The Prizes can be declined by any potential winner. If a potential winner declines a Prize, a new potential winner may be selected from among all remaining eligible Submissions received as of the applicable Judging Date Deadline according to the Judging Criteria, time permitting.

Prize Conditions: Limit one (1) Prize per person, family or household. The Prizes are non-transferable and non-assignable, with no cash redemptions except at Sponsor's sole and absolute discretion. Sponsor reserves the right to substitute a Prize (or portion thereof) with a prize of comparable or greater value at its sole and absolute discretion.

Each Winner is fully responsible for any and all applicable federal, state and local taxes (including income and withholding taxes). All costs and expenses associated with Prize acceptance and use not specified herein as being provided, including but not limited to lodging, transportation costs, meals, gratuities and other expenses incurred by accepting a Prize are the sole responsibility of each individual Winner. All prize details are at the sole discretion of the Sponsor. TRANSPORTATION TO/FROM GAME AND LODGING NOT INCLUDED WITH ANY PRIZE. Winners' guests must be twenty-one (21) years of age. Major League Baseball game, event and exhibition dates and times are determined in the sole discretion of the Office of the BOC and/or the applicable Club, as applicable, and may be subject to change. The terms and conditions of the tickets awarded as part of any Prize will govern in the event a legal game, event or exhibition, as defined by Major League Baseball, is not played or held, as applicable, due to weather conditions, an act of God, an act of terrorism, civil disturbance or any other reason. Each Winner and his/her guest(s) agree to comply with all applicable ballpark and venue, as applicable, regulations in connection with the Prize. Sponsor and the applicable MLB Entities reserve the right to remove or to deny entry to any Winner and/or his/her guest(s) who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the game, event or exhibition. The Released Parties (as defined below) will not be responsible for weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of any Major League Baseball game, event or exhibition. Major League Baseball game, event and exhibition tickets awarded as part of any Prize may not be resold or offered for resale or used for any commercial or promotional purpose whatsoever. Any such resale or commercial or promotional use may result in disqualification and Prize forfeiture, and may invalidate the license granted by the game, event or exhibition ticket(s).

Contest Administration: Sponsor will be responsible for resolving any disputes and rules violations that arise in connection with the Contest. Sponsor's computer will be the official clock of the Contest. All decisions by Sponsor regarding the Contest shall be final and binding in all respects.

Consent, Assignment and Release: In exchange for the opportunity to participate in this Contest, and the possibility of the use of Nominator's Submission and/or the Nominator's and/or the Nominee appearing in an audio, visual and/or multimedia production, the receipt of which opportunities shall be sufficient consideration for this Consent, Assignment and Release, each Nominator on his/her own behalf and on behalf of his/her Nominee does hereby:

  1. agree that the Nominator's Submission is an original work of authorship and Nominator, as of the date of submission, owns all right, title and interest in the Submission or has all necessary rights in the Submission in order to submit it to Sponsor and MLBAM under the terms of these Official Rules;
  2. consent to the collection by Sponsor and MLBAM (or its designee) of his/her personal information, including, without limitation, name, street and/or email address(es) (the "Personal Information") in connection with the Submission;
  3. grant to Sponsor, MLBAM and each of their respective designees the perpetual and unlimited right and license to use, edit, modify, duplicate and/or create derivative works from his/her Submission throughout the world and in perpetuity, including, but not limited to, the right for Sponsor and/or MLBAM, as applicable, to publish, display, broadcast, distribute, reproduce, perform, create derivative works from and otherwise use and exploit the Submission via the Internet or any other interactive media, in stadium, on television, in print and/or any other media currently existing and hereafter developed and without limitation and without payment of any compensation to Nominator or his/her heirs and successors, (i) on its own or as part of any audiovisual or other production, (ii) to advertise any products, programming or services of MLB Entities or for any other advertising, marketing, publicizing and promotional purposes and in any materials related thereto; and/or (iii) for any other purpose whatsoever. Sponsor shall be the sole and exclusive owner of the Submission;
  4. agree that the foregoing assignment of rights includes without limitation the right (i) to use his/her name (and any other Personal Information that may be incorporated into the Submission), likeness, image, voice, statements, appearance and performance of Nominator and Nominee, as applicable, as embodied in the Submission in whole or in part, for advertising, promotional and trade purposes in conjunction with this and similar promotions in any and all media now known or hereafter developed, worldwide, in perpetuity, without notice and without further consideration or compensation, except where prohibited by law; (ii) to edit, alter, distort, add to, rearrange and otherwise modify the Submission, and use the Submission in whole or in part or in combination with other materials; and (iii) to assign and/or license others to use the Submission for all of the purposes hereunder;
  5. acknowledge and agree, with respect to the Personal Information, that MLB Entities shall have the right (subject to applicable law) to (i) incorporate certain of the Personal Information into the Submission and use such Personal Information as incorporated therein; (ii) analyze and use the Personal Information for any and all purposes, including without limitation sending him/her advertising and promotional materials and for any other advertising, marketing and promotional purposes; and (iii) to share the Personal Information with third parties for their advertising, marketing and promotional purposes or for any other purposes;
  6. acknowledge that Nominator shall have no right of approval of any use of the Submission and the Personal Information as permitted hereunder;
  7. agree that Nominator shall use any copy of the Submission that he/she obtains solely for his/her personal, non-public, non-commercial use; and
  8. release and indemnify in perpetuity the Released Parties from any claims, demands, losses and liabilities of any nature arising out of or in any way connected with the Submission, the Personal Information and the use thereof as permitted hereunder, including, but not limited to, claims of copyright or trademark infringement, false endorsement, libel, slander, defamation or infringement of rights of publicity or privacy.

Nothing herein will obligate the MLB Entities to make any use of any of the rights set forth herein. In the event that any individual(s) appears in the Submission but does not submit a separate Consent, Assignment and Release, Nominator hereby represents and warrants (i) that such individuals(s) has authorized Nominator to agree to this Consent, Assignment and Release on his/her behalf (or, with respect to any individual under the legal age of majority in his/her jurisdiction of residence, that Nominator is the parent and/or legal guardian of such individual(s) with legal authority to act on behalf of such individual), and (ii) that Nominator agrees to this Consent, Assignment and Release on behalf of such individual(s).

Content Restrictions: Nominators must not include any of the following content (the "Content Restrictions") in any Submission: (a) pornography, adult-oriented content or any other sexually-explicit material; (b) materials relating to lotteries or gambling; (c) explicit language or content, images of violence, or promotion of illegal activities; (d) content in violation of intellectual property rights or laws; (e) libelous, defamatory, disparaging, tortious or slanderous materials; (f) content that denigrates, disparages or reflects negatively on the MLB Entities, their owners and employees, or the game of baseball; (g) tobacco, e-cigarettes, alcohol or drugs; (h) dangerous stunts; (i) real weapons of any kind including, but not limited to, guns, knives or projectiles; (j) material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any other basis protected by federal, state, territory, provincial or local law, ordinance, or regulation; (k) individuals under legal age of majority without providing a signed release from parent or legal guardian; (l) audio and/or visual content owned by any third party (e.g., recorded music; pre-produced video, etc.); and (m) material that is unlawful, or otherwise in violation of or contrary to the laws or regulations in any state/territory/province where the Submission is created. Any Submission that does not comply with the foregoing, in the sole discretion of Sponsor, will be disqualified and eliminated from consideration.

Notification: Each potential winner and his/her Nominator will be notified by e-mail and/or telephone by Sponsor and/or MLBAM and may (in Sponsor's discretion) be confirmed by postal mail, return receipt (the "Prize Notification"). In the event that any potential winner does not respond to such Prize Notification within two (2) days of the date of issuance or declines the Prize for any reason, a disqualification will result, the Prize will be forfeited and, at Sponsor's sole discretion and time permitting, an alternate potential winner may be chosen from among all remaining eligible Submissions received as of the applicable Judging Date Deadline. Each potential winner may be required to submit his/her valid social security number and/or other identification to Sponsor and/or MLBAM and may be required to execute, have notarized and return an Affidavit of Eligibility and Release of Liability, and, unless prohibited by law, Publicity, within two (2) days of the date of issuance. Failure to submit any identification required by Sponsor or to return any required documents within the specified time period, the return of such documents, the Prize (or any portion thereof) or Prize Notification as undeliverable, or noncompliance with these Official Rules may result in disqualification, Prize forfeiture and, at Sponsor's sole discretion and time permitting, may cause an alternate potential winner to be chosen from among all remaining eligible Submissions received as of the applicable Judging Date Deadline.

General Conditions: By participating in the Contest, each Nominator on his/her own behalf and on behalf of his/her Nominee (a) accepts and agrees to be bound by these Official Rules, including all eligibility requirements, the Major League Baseball Privacy Policy and Website Terms of Use; and (b) gives his/her express permission to be contacted by Sponsor and/or its representatives for Contest administration purposes. All applicable federal, state, territory, provincial and local laws and regulations apply. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The MLB Entities, Miller Lite and each of their respective parent companies, trustees, subsidiaries, franchisees, assignees, affiliates, licensees, agents, independent contractors, telecasters, sponsors, licensees and advertising and promotional agencies, and each of their respective general and limited partners, members, shareholders, officers, directors, agents, employees, representatives and contractors (collectively, the "Released Parties") shall not be responsible for lost, late, stolen, garbled, delayed, undelivered, or misdirected entries, for incorrect, inaccurate or incomplete entry information whether caused by any Nominator, Nominee, equipment, or technical malfunction or for any human error, technical error or malfunctions.

Released Parties are not responsible for any technical, computer, network, typographical, printing, human or other errors relating to or in connection with this Contest, including, without limitation, errors or problems which may occur in connection with the offer or administration of this Contest, the processing of entries, the tabulation of scores, the cancellation of games or any errors appearing in any Contest related-materials including, but not limited, to errors in advertising, the Official Rules, the selection and announcement of Winners or the distribution of the Prizes. Sponsor reserves the right to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Contest.

Released Parties make no warranties, express or implied, relative to the use or enjoyment of any Prize (or any portion thereof), including, without limitation, its quality, merchantability or fitness for a particular purpose. By entering the Contest, each Nominator agrees, and by accepting a Prize each Nominee agrees, to indemnify, hold harmless and fully release the Released Parties and Facebook from any and all claims, demands, losses, promises, causes of action and/or liabilities for any injuries, losses, death, or damages of any kind caused , directly or indirectly, in whole or in part, by participation in, or preparation for, the Contest, Contest-related activity, Nominator's Submission, or resulting from the acceptance, possession, quality, use or misuse of any Prize (or any portion thereof), including any travel or activity related thereto. For the avoidance of any doubt, by participating in this Contest each Nominator agrees to indemnify, hold harmless and fully release the Released Parties and Facebook from any and all claims, demands, loses, promises, causes of action and/or liabilities for any injuries, losses, death, damages, fees, expenses and costs (including reasonable attorneys' fees and expenses) resulting from any actual or alleged claim made, or action or suit instituted, by any Nominee arising out of or related to any right of publicity, right of privacy or other proprietary right of the Nominee.

The Contest is a skill contest designed to increase consumer awareness of and interest in Major League Baseball and, the Official Site of Major League Baseball. This Contest may not be used for, or in connection with, any form of gambling.

Internet: If the Contest is not capable of running as planned for any reason, including, without limitation, as a result of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, cancellation of games, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole and absolute discretion, to cancel, terminate, modify or suspend the Contest, to disqualify any individual who tampers with the entry process, and, if terminated, to determine the Winners, if any, from among all eligible, non-suspect Submissions submitted up to the point of termination.

Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Released Parties are not responsible for any problems or technical malfunction of any telephone network, cable, satellite, wireless, Internet Service Provider (ISP) or lines, computer systems, servers, or providers, computer equipment, software, malfunctions of wireless devices, wireless service problems, cellular tower equipment, failure of any e-mail or entry to be received on account of technical problems or traffic congestion on the Internet or at any website or wireless service congestion, or any combination thereof, including any injury or damage to Nominator's, Nominee's or any other person's computer related to or resulting from participation or downloading any materials in this Contest.


All online entries must include a valid e-mail address for the Nominator. In case of multiple entries, only the first entry received from such person will be considered. In the event of dispute as to the identity or eligibility of any potential winner based on an e-mail address, the Winning Submission will be declared made by the "Authorized Account Holder" of the e-mail address submitted at the time of entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is defined as the natural person to whom the applicable Internet service provider or other organization (such as a business or educational institution) has assigned the e-mail address for the domain associated with the submitted e-mail address.

In the event that the Contest is challenged by any legal or regulatory authority, Sponsor reserves the right to discontinue or modify the Contest, or to disqualify Nominators residing in the affected geographic areas. In such event, the Released Parties shall have no liability to any Nominators who are disqualified due to such an action.

As a condition of entering this Contest, each entrant agrees that (a) any and all disputes, claims, controversies or causes of action arising out of or relating to this Contest, or any prizes awarded (each, a "Claim"), shall be (i) arbitrated on an individual basis only, and shall not be consolidated or joined with or in any arbitration or other proceeding involving a Claim of any other party, and (ii) settled by binding arbitration in New York County, New York before a single arbitrator appointed by the American Arbitration Association in accordance with its then governing rules and procedures, and judgment on the award rendered by the arbitrator may be entered by any court having jurisdiction thereof; and (b) under no circumstance will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses. These Official Rules shall be governed by and construed and interpreted in accordance with the laws of the State of New York, U.S.A, applicable to contracts entered into and performed exclusively in that State.

Apple, Inc. is not a sponsor of, or responsible for conducting, the Contest. All entry data provided via the online entry form is provided to MLBAM and/or Sponsor and not to Facebook. This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.

Rules/Winners Information: For winner information (available after November 1, 2019), mail a request and a self-addressed, stamped envelope to: Kansas City Royals, Attn: Salute to Service Contest Presented by Miller Lite, P.O. Box 419969, Kansas City, MO 64161. Winner's List requests must be received by December 31, 2019. Winners are also listed on the website.

Sponsor: Kansas City Royals Baseball Corporation, One Royal Way, Kansas City, MO 64129.

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