In an effort to provide the best ticket value for fans, the Kansas City Royals will partner with a third party named Qcue to continue implementing a dynamic pricing system during the regular season. Utilizing advanced computer pricing software, the Royals will be able to adjust single game ticket prices in real-time based on ticket availability and changing factors such as league standings, opposing team, rivalries, star players, day of the week and supply and demand.
Dynamic pricing empowers fans by providing more options during their ticket purchasing process as well as providing ticket prices that better reflect actual market value. Similar to the travel and entertainment industries, fans who purchase their tickets early are more likely to get the best value.
Royals Season Ticket Members will pay the best price for their seats. Single game buyers will be able to purchase their single game tickets online through royals.com as well as at the Kauffman Stadium Box Office.
Q. Which games are subject to dynamic pricing?
A. All Royals regular season games are subject to dynamic pricing.
Q. Will Royals Season Ticket Members be subject to this change and dynamic pricing?
A. No. Dynamic pricing only applies to single game tickets. Being a Royals Season Ticket Member guarantees fans that they will pay the best price for their select seat. Place a desposit for a Royals Season Ticket Plan »
Q. How do you decide when to raise or lower prices?
A. We have very sophisticated software on the back-end that analyzes multiple data points. Timing for price adjustments is not pre-determined and will depend entirely on market conditions.
Q. Will this change other promotions?
A. We will continue to work with our partners to offer great ticket deals to fans. You can view the latest promotions as well as featured dynamic deals on the Royals ticketing page.
Q. What happens if prices lower after I buy my tickets?
A. Tickets are always priced based on market demand. While prices typically increase leading up to a game, there may be times where prices decrease should conditions change. As with all of our tickets, all sales are final.
Q. Does this change how I purchase my tickets?
A. Not at all. Fans will be able to continue to purchase their single game tickets the same way they have in the past, at royals.com/tickets.
Q. How do I find out what the price is for a ticket or when there is a good deal?
A. We will promote ticket deals in a variety of ways, including the Royals Report email newsletter, Royals Ticket Guide emails, the Royals Facebook page, and the @Royals Twitter account. As always, you can visit the Royals ticketing page or contact the box office at 1-800-6ROYALS for current prices.