In May of 2003, Arte and Carole Moreno were introduced as the third owners in Angels franchise history and their impact was immediate. The Morenos have guided the franchise to six A.L. West Division titles and 17 seasons drawing over three million fans, resulting in a total home attendance of over 53 million fans. In July of 2018, Arte received the distinct honor of being elected to the Board of Directors for the National Baseball Hall of Fame and Museum in Cooperstown, NY.
Arte and Carole's focus is balanced between baseball, business operations and fan experience. In 2009, the Halos were voted the top franchise in professional sports in “Fan Value and Experience” in a fan poll by ESPN the Magazine. In the poll, the Angels ranked in the top three among Major League teams for 10 consecutive seasons (2003-2012).
During their tenure, Arte and Carole’s support of the baseball operations department has resulted in the acquisition of many key players, including perennial MVP candidate Anthony Rendon, three-time N.L. MVP Albert Pujols, nine-time Gold Glover Torii Hunter, 2009 World Series MVP Hideki Matsui, 2005 A.L. Cy Young Award winner Bartolo Colon, Hall of Famer Vladimir Guerrero and several others. In 2019, the Morenos signed three-time A.L. MVP Mike Trout to a record-setting 12-year contract extension effectively keeping the eight-time All-Star a member of the Halos for the remainder of his historic career. Additionally, in December of 2017, the Moreno's oversaw the successful recruitment of two-way player and future Rookie of the Year and MVP Shohei Ohtani, the offseason's most highly sought-after free agent.
Since purchasing the Club on May 22, 2003, the Angels have logged a 1,547-1,385 record (.528 winning pct.) while boasting a Top 10 payroll in 17 of their 20 seasons, including seven campaigns in the Top 5. During the family’s tenure, the organization has continued to cultivate players from its farm system. Their dedication has paid dividends in the development of significant current players such as Trout, David Fletcher, Jared Walsh, Brandon Marsh, Reid Detmers and Jo Adell with prospects Sam Bachman, Ky Bush and Jordyn Adams on the Major League horizon.
Over the past 19 years, Arte and Carole have strengthened the Club’s commitment to local communities and beyond. In 2004, the Morenos established the Angels Baseball Foundation concentrating on investments in education, health care, arts & sciences and community-related youth programs to experience the positive attributes of baseball. The Foundation distributes annual grants to various youth programs within Southern California. The Angels Scholars program works with the Orange County Office of Education and the college preparatory AVID program to award several annual college scholarships. Since purchasing the Club in 2003, the Morenos, Angels and Angels Baseball Foundation have contributed over $20 million to various charitable efforts with a primary focus in the Orange County area.
In 2010, the Angels were privileged to host their third All-Star Game (also 1967 & 1989). In conjunction with MLB’s All-Star Legacy Fund, the foundation funded renovation of softball fields at Anaheim’s Pioneer Park (into the MLB Angels All-Star Complex) as well as the special-surfaced field for the Miracle League of Orange County for disabled youth. The Foundation regularly donates tickets, memorabilia and ballpark experiences to the various groups and fundraisers.
In addition to their responsibilities with the Angels and various committees within MLB, the Morenos were part of ownership of the former Single-A Salt Lake Trappers of the Pioneer League. Under their leadership, the Trappers won three championships. Arte and Carole were also original investors in the Arizona Diamondbacks (including their 2001 World Series championship) and in a partnered ownership of the NBA’s Phoenix Suns.
The Moreno family is also active in their own philanthropic efforts. In 1997, they established the Moreno Family Foundation to support nonprofit organizations focusing on youth and education as well as investing in educational scholarships in K-8, high school and college. Their favorite charities include St. Vincent de Paul, St. Mary’s Food Bank, the Barrow Neurological Institute, Boys & Girls Clubs, UMOM Homeless Shelters, American Heart Association and Fresh Start Women’s Foundation. The Morenos were previously members of the Little League Foundation’s Board of Trustees, which assists Little Leagues in every state and more than 70 other countries. For her continued philanthropic efforts, Carole Moreno was honored by the Girl Scouts of Orange County as their 2019 G.I.R.L. (Go-Getter, Innovator, Risk-Taker, Leader) honoree.
Carole was born in Reno, NV, and moved often as the daughter of a career Air Force man. She spent much of her youth in Fredonia, KS, and went on to earn a degree in journalism from the University of Kansas. Arte is a native of Tucson, AZ, and served his country in Vietnam as a member of the U.S. Army. After his tour of duty, he attended the University of Arizona, graduating with a degree in marketing. In 2005, Time Magazine selected Moreno as one of the ‘25 Most Influential Hispanics in America.’ Arte and Carole are the parents of three children.