Back in the Burg Business Sign-Up

A Downtown St. Petersburg Community Celebration

This season marks an important moment – the Tampa Bay Rays returning to play at Tropicana Field and reconnecting with local businesses and neighbors who help make St. Petersburg special.

We recognize that this past season looked different for many downtown businesses. Back in the Burg is our way of saying thank you, rebuilding connections, and working together to bring energy, visitors, and community back to our local establishments.

Throughout April, the Rays invite downtown businesses to join us in creating a welcoming, vibrant, and Rayful atmosphere that celebrates our shared home.

Our Goal

To support, highlight, and drive fans back to local businesses while strengthening the relationship between the Rays and the downtown community. This initiative is about partnership – not promotion.

Why Participate

  • Reintroduce fans to your business as baseball returns downtown

  • Receive marketing support and visibility from the Rays

  • Drive foot traffic during the start of the season

  • Be recognized as a valued part of the St. Pete community

  • Help create a unified downtown experience for residents and visitors

Participation

Businesses can participate at the level that feels right for them.

Community Partner

A simple way to welcome fans back downtown.

Businesses receive:

  • Rays Window Decal

  • Rays branded flag

  • Poster schedule

  • Pocket schedule

  • Rays-themed table tent

  • Eligibility to enter to win for a Rays Street Team and mascot visit

Participation:

Continue displaying materials and help create a welcoming, Rayful atmosphere.

Rayful Partner

Showcase your business in a unique way.

Businesses receive:

  • Community Partner items

  • Featured spotlight on the Rays website for the month of April

Participation:

Introduce a Rayful-inspired item, feature, or in-business experience that celebrates the season in a way authentic to your establishment.

What “Rayful” Can Look Like

Participation is flexible and authentic to your business:

  • Rays-inspired menu item or drink

  • A specialty baseball-themed retail item or product feature

  • A Rays baseball-themed in-store experience or display

  • Rays-themed happy hour

  • A creative offering that reflects your brand’s connection to the season

No idea is too small – participation simply shows community pride.

Let’s Welcome Fans Back Together

Downtown St. Petersburg thrives because of its local businesses. We’re excited to reconnect, support one another, and bring energy back to our shared neighborhood.

Thank you for being part of our community,

Tampa Bay Rays

Back In The Burg Participation Form

Participation is free and flexible, designed to be easy - simply choose the level that feels right for your business, and we'll handle the rest.

Please complete the form below to join us in welcoming fans back to the Burg in April. The deadline to sign up is Sunday, March 29.

Questions? Contact:
Yadi Navarro
Brand Activation Manager, Tampa Bay Rays
YNavarro@RaysBaseball.com

Inside Fans