Group Director - Branded Content & Innovation
Scott Lichtenauer joined the Royals in January of 2022 as the Group Director of Branded Content and Innovation. Prior to that, he spent 10 years at VMLY&R as a creative director with brands that include Gatorade, DICK’S Sporting Goods, Red Bull, Coca-Cola, Southwest Airlines and more. His work has been recognized nationally and internationally at Cannes, the Sports Clios and the ADDYs.
A graduate of the Journalism School at the University of Missouri-Columbia, Scott now collaborates with the Pine Tar Collective team to create engaging, innovative and memorable experiences for the Royals and their partners.