Michael Bucek is in his 10th season as the Royals' Vice President-Marketing & Business Development. He oversees Royals marketing and branding, ticket sales and service, corporate partnerships, digital platforms, radio broadcast sales and in-game entertainment. In 2019, the focus of Royals marketing will be to continue to expand upon the Club's successful themed ticket promotions and to provide enhanced content across all social media platforms.
Prior to joining the Royals in 2009, Bucek spent five years with the NHL's Phoenix Coyotes where he was the club's Executive Vice President/Chief Marketing Officer. During Bucek's tenure, the Coyotes' marketing department created numerous initiatives designed to grow the sport of hockey in a non-traditional market and received several prestigious awards, including the NHL's Best Member Club Marketing Campaign.
Bucek spent two years with the Indy Racing League where he served as Vice President of Sales and Business Development. In this capacity, Bucek was responsible for managing corporate sales, fulfillment, and business development for the IndyCar Series.
Bucek also previously was with the Milwaukee Brewers as Vice President of Ballpark Development for six seasons. He negotiated the naming rights and concessions agreements for Miller Park as well as primary sponsorship and broadcast rights agreements. He supervised the suites sales campaign and participated in the ballpark design process. Bucek developed new branding for the Brewers and for the 2002 MLB All-Star Game in conjunction with Major League Baseball.
He served as the Director of Marketing and Broadcasting for the Chicago White Sox for seven years. He was responsible for corporate sales and fulfillment, marketing, promotions, broadcasting and game entertainment. He negotiated sponsorship and broadcast agreements for the White Sox and created new branding for the franchise, producing unprecedented licensed product sales in the early 1990's.
Bucek's career in sports started with a four-year stint in the Pacific Coast League with the San Francisco Giants Triple-A affiliate, the Phoenix Firebirds, from 1985 to 1988.