VP-Marketing & Business Development
Michael Bucek is in his 11th season as the Royals’ Vice President-Marketing & Business Development. He oversees Royals marketing and branding, ticket sales and service, corporate partnerships, digital platforms, radio broadcast sales and in-game entertainment. Royals marketing has garnered multiple industry awards including four prestigious Clio Sports Awards. In 2020, Royals marketing will continue to build the Royals brand across the region and expand the Club’s reach through new partnership activations, theme ticket promotions and enhanced content across social media platforms. A special focus on attracting youth and a diverse fanbase will be an integral part of this season’s marketing efforts.
Prior to joining the Royals in 2009, Bucek spent five years with the NHL’s Phoenix Coyotes where he was the club’s Executive Vice President/Chief Marketing Officer. During Bucek’s tenure, the Coyotes marketing department created numerous initiatives designed to grow the sport of hockey in a non-traditional market and received several prestigious awards, including the NHL’s Best Member Club Marketing Campaign.
Bucek spent two years with the Indy Racing League where he served as Vice President of Sales and Business Development. In this capacity, Bucek was responsible for managing corporate sales, fulfillment, and business development for the IndyCar Series.
Bucek also previously was with the Milwaukee Brewers as Vice President of Ballpark Development for six seasons. He negotiated the naming rights and concessions agreements for Miller Park as well as primary sponsorship and broadcast rights agreements. He supervised suites sales and represented the franchise through the ballpark design process. Bucek developed new branding for the Brewers and for the 2002 MLB All-Star Game in conjunction with Major League Baseball. Bucek was the liaison to the City of Phoenix throughout the development of Maryvale Baseball Park and managed the club’s spring training operations.
He served as the Director of Marketing and Broadcasting for the Chicago White Sox for seven years. He was responsible for corporate sales and fulfillment, marketing, promotions, broadcasting and game entertainment. He negotiated sponsorship and broadcast agreements for the White Sox and created new branding for the franchise, producing unprecedented licensed product sales in the early 1990’s.
Bucek’s career in sports started in the Pacific Coast League with the San Francisco Giants Triple-A affiliate, the Phoenix Firebirds, from 1985 to 1988. While with the Firebirds, he was responsible for the Club’s business operations and Oakland Athletics spring training operations.
Bucek and his wife Sharon live in Lenexa, Kan., and have three children: Tyler, Ali and Rachel.