Senior Vice President, Marketing & Communications
Anita Sehgal enters her sixth year with the ballclub as the Senior Vice President, Marketing & Communications. In her role, Anita provides strategic leadership for the ballclub’s retail, advertising, marketing, communications, broadcasting and alumni relations, including support for a broad variety of sponsorship, ticket, special event, community, Astros Golf Foundation and Houston Open initiatives.
Prior to joining the Houston organization, Anita spent over 20 years in various strategic marketing functions with organizations including FGL Sports, Best Buy and most recently Academy Sports + Outdoors. She spent five and a half years at Academy Sports + Outdoors as Senior Vice President, Marketing and Advertising. Prior to holding that post, Anita spent four and a half years with Best Buy Canada as Director, Customer Experience. She also spent four years with Canada’s largest sporting goods retailer, The Forzani Group, Ltd. as their Director of Marketing.
Hailing from Canada’s Regina, Saskatchewan, Anita received a bachelor’s of business administration degree, with a focus in marketing and human resources, from the University of Regina. She plays an active role in several Houston-based organizations, including her position as an Executive Committee Board Member of the Boys and Girls Club of Greater Houston, a Board member of TDECU, and a board member of WISE Houston. She is also an active Brand 50 member of World 50. In 2016, Anita was honored as one of Houston’s Top 15 Business Women by the National Diversity Council. In 2018, Anita was honored again by the National Diversity Council as the National Business Woman of the Year. She also received honors in 2018 as one of Texas Executive Women’s Women on the Move.