South End Trading Co., located inside the Right Field Gate at Truist Park, is a reimagined retail concept where Braves fans can connect with their heroes on the diamond and commemorate the shared experience of a day at the ballpark with family and friends. Inspired by the South End Grounds, the majestic 19th century ballpark that was the club’s first home in Boston, South End Trading Co. will feature a mix of unique collectibles from current and former Braves greats, exclusive game-used memorabilia, and one-of-a-kind mementos fans will find nowhere else. Nestled into the back of South End Trading Co. is The Vault, which will showcase must-see artifacts that highlight special moments in Braves history.
Designed for generations of Braves fans who grew up ripping packs at their local card shop and collecting autographs from their heroes, the South End Trading Co. experience will be ever-evolving, as unique items used on the diamond at Truist Park will be made available throughout the game, allowing fans to take home tangible remembrances of a day spent at the ballpark.
How to Contact Us: authentics@braves.com