A new fan experience arrived at the ballpark in 2015: a state-of-the-art attraction to honor former Brewers owner and Commissioner Emeritus Allan H. (Bud) Selig.
Known as "The Selig Experience," the exhibit is located on American Family Field's Loge Level in the left-field corner. A highlight of the attraction is a multimedia presentation that tells the story of Selig's role in saving Major League Baseball in Milwaukee, his successful efforts to bring the Brewers to the city and his tireless efforts to promote and grow the game in his hometown.
American Family Field is already known as a premier destination for baseball fans, and The Selig Experience takes that to the next level. The exhibition space totals approximately 1,400 square feet, and includes authentic artifacts from Selig's tenure as Brewers owner. It celebrates the fans' love of the game, as told through the story of the Brewers' founder. The main multimedia show builds to a surprising 3D encounter with the Commissioner himself inside an authentic reproduction of his County Stadium office, using technology found in only a handful of exhibits around the world. After the show, fans can take a sneak peek into Selig's office.