Richard Beaton was named Vice President/Ticketing in February of 2010. He oversees the ticketing process for all events hosted at both Fenway Park and the club's spring training home, JetBlue Park at Fenway South in in Fort Myers, FL.
A veteran of 32 years in Major League Baseball, all with the Red Sox, Beaton began his career with the club as a ticket seller and quickly became the team's ticket office manager, a role in which he served for many years. During his tenure, Beaton has played an integral role in improving and revamping the fan ticket sales experience and has helped shape some of the physical improvements at both ballparks.
Under Beaton's stewardship, the team has sold over 83 million tickets at Fenway. By planning and executing a disciplined inventory/course management protocol, he and the entire ticketing department played an instrumental role in guiding the team to an MLB all-time record-setting 820 consecutive sellouts at Fenway Park which occurred between May of 2003 through April of 2013.