Executive Vice President / Partnerships
Troup Parkinson was promoted to Executive Vice President / Partnerships for the Boston Red Sox in November of 2015.
In this role, he is responsible for the club's Corporate Sponsorships, Premium Services, and Community, Player, and Alumni Relations. More specifically, with regard to corporate partnerships, Parkinson heads up the partnerships operation, securing new business, formulating local marketing strategies, and renewing corporate relationships. He also continues to oversee the client services department, which includes managing relationships with all Red Sox limited partners, corporate sponsors, season suite holders, EMC Club members, Dugout Seat holders, and State Street Pavilion Club members.
Since joining the organization in 2002, Parkinson has held several titles while working in the areas of sponsorships and client services for the club. Prior to his current position, the Michigan native, served as Senior Vice President/Corporate Partnerships from February 2011 through October 2015, after spending three years as Vice President/ Client Services. From 2004 until 2008, Parkinson was the team's Director/Client Services. Prior to joining the Red Sox, Parkinson spent four years with Octagon Marketing working in various areas including event management, client relations, corporate consulting, sponsorship sales, and public relations.
In 2005, Parkinson worked on the creation/branding of both the EMC Club and State Street Pavilion Club while also designing the hospitality plan, benefit structure, and overall client experience. He was instrumental in the seat relocation and sales process for the EMC Club and SSP Club from the former .406 Club during the 2005 off-season.
In the winter of 2006, the club began a two-year project focused on the renovation of all 45 season suites. Parkinson and his staff spearheaded the sales effort and also developed the hospitality plan. He attended St. Lawrence University in Canton, NY where he earned a bachelor's degree in Sociology in 1998. Parkinson and his wife, Alexandra, reside in Wellesley, MA with their three children, Oscar, Fletcher, and Hilary.