Director, Marketing & Brand Execution
As the St. Louis Cardinals Director of Marketing & Brand Execution, Martin Coco is responsible for overseeing the Marketing, Advertising and Branding efforts for the club, which include overseeing the team's Social Media and Photography departments.
The Marketing department works with Major League Baseball to coordinate the team's online marketing efforts, including its' website (cardinals.com), and coordinates creative and placement of all Cardinals advertising including print, outdoor, radio, TV and digital. In addition, the marketing team oversees fan market research and the team's annual Winter Caravan, which visits 20+ cities in Cardinals Nation each January.
The Marketing department also oversees all of the club's multi-platform social media efforts and team photography and photo archives areas.
Prior to a full-time move into marketing, Martin spent 20+ years in various roles in the Ticket Sales department. He began with the Cardinals in 2000 as a Sales Representative, followed by five seasons as an Account Executive in the Group Sales department. In 2005, Martin was promoted to Manager of Advertising and Alumni Relations, launching the Cardinals Alumni program. In 2008, Martin was promoted to a Director's role, and from 2008-2020 oversaw advertising and marketing, in addition to a variety of sales departments including Season Tickets, Ticket Development, All-Inclusive Tickets, Group Sales and Theme Tickets.
Martin helped plan the All-Star Gala and pre-game party as the Hospitality Coordinator for the 2009 Major League Baseball All-Star Game in St. Louis. During the final weekend at Busch Stadium in 2005, he managed the many logistical details associated with the more than 100 former St. Louis Cardinals players who returned to celebrate the closing of the stadium. He has also served as MLB liaison in previous postseasons (2004-2006) as the club's hotel and travel coordinator.
A native of Hot Springs, Arkansas (and Razorback fan) Martin graduated from Baylor University in 1998 with a BA in Journalism and a minor in Religion. He resides in St. Louis with his wife Cathy and their three sons, Peter, Tucker and Will.