As Director Business Analytics - Strategy for the Phillies, Blake oversees the strategy arm of the department. He combines in-depth analysis with institutional business knowledge to present key insights and recommendations.
Blake and his team provide real-time reporting, effective data visualization, and actionable data analysis to business units spanning all levels of the organization. He focuses on a variety of data sources including ticket sales and pricing from both the primary and secondary markets, in-park attendance, concessions, merchandise, and customer data. In addition to these descriptive analytics capabilities, he and his team have created multiple predictive models used by multiple departments.
Blake is the Phillies representative for several league initiatives including Analytics, CRM, Yield Management, and Scheduling. He serves as a liaison for both the club and the department, continually engaging new users and educating them on how data driven decision-making can improve the business.
A 2006 graduate of the University of Delaware, Blake joined the Phillies in September of that year and spent ten years in the Sales Office before shifting roles and becoming one of the founding members of the Phillies Business Analytics department. He resides in South Jersey with his wife and three children.
