Positive Coaching Alliance (PCA) is a national non-profit organization with the mission of creating a positive, character-building youth sports environment that results in BETTER ATHLETES, BETTER PEOPLE.
Youth sports currently involves 40 million children, which presents a tremendous platform on which to develop youth character and life skills. Research has shown that in order for youth to accrue these benefits from sports, sports needs to be done in a way that creates a positive youth development culture. PCA ensures sports are 'done right' with programming that is research-based and designed to have an impact at three levels in a youth sports organization or school:
- Youth experience improved life skills and character development. They also perform better!
- Coaches become more positive and increase their focus on using sports to teach life lessons.
- Youth sports organizations and schools see their cultures become more positive and everyone involved has more fun.
- Through Major League Baseball, the Braves have a partnership with PCA to host workshops throughout the year to develop positive coaches.