FanDuel Sports Network today announced significant viewership growth of the Cincinnati Reds this 2025 regular season.
Using Total Audience Delivery, a methodology that combines streaming viewership numbers with in-DMA and outer-market TV numbers, as published by Nielsen, the Reds on FanDuel Sports Network averaged 132,800 viewers per game, a 21% increase from 2024.
As the network continues to increase accessibility through its direct-to-consumer (DTC) platform and strategic partnerships with Prime Video and FanDuel, Reds games streamed this season on FanDuel Sports Network saw substantial year-over-year growth across key metrics.
Average streamers per game increased by 278%, and total streaming minutes (361 million) grew by 347%. Viewers also spent more time with each game stream, averaging 86.5 minutes per game, up 13% from 2024. In total, the network’s Reds game coverage had approximately 137,000 unique streamers, a 146% increase, indicating rising engagement with the product.
In addition to streaming gains, linear TV viewership saw a 6% growth, reaching on average 38,000 households per game in the Cincinnati DMA.
“We are so grateful to our fans for this significant increase in viewership across all platforms on FanDuel Sports Network as they followed this exciting Reds team led by Terry Francona,” said Phil Castellini, Reds President & Chief Executive Officer. “The expanded streaming options made available to fans living in parts of eight states, in addition to the loyal fans tuning in through traditional platforms, made our partnership with FanDuel even stronger by reaching more viewers.”
“The Reds put an exciting product on the field this season, and the response from fans was significant,” said Randy Stephens, Executive Vice President of Team Partnerships for FanDuel Sports Network. “Viewership was impressive across platforms, a testament to both the team’s performance and the reach of our multi-platform distribution. We’re proud of our partnership with the Reds and the collaborative work that brought this season to life for fans throughout the region.”
About FanDuel Sports Network
FanDuel Sports Network, owned by Main Street Sports Group, is the nation’s leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.
Main Streets Sports Group’s 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin.