John Fisher is in his 13th year with the Arizona Diamondbacks in 2020, and 10th as the organization’s Senior Vice President, Ticket Sales & Marketing. Fisher oversees all groups, suites and season ticket sales, service and ticket operations as well as all marketing efforts for the D-backs.
Fisher, who became a team Senior Vice President prior to 2011, originally joined the D-backs in October 2007 as Director, Season Ticket Sales and Service and managed a staff of season tickets sales representatives that set an organizational record in new ticket package revenue for the 2008 season. His team increased the organization’s full-season equivalents in 2008 for only the second time in franchise history and second time since 2002 after winning the World Series in 2001.
Under Fisher, the team’s Group Sales and Suite Sales efforts have seen consistent growth and set organization record highs in 2019 while the Ticket Services Team has renewed at all-time high levels. Total attendance has topped 2-million fans during each season of Fisher’s tenure despite inconsistent team performance. With a focus on staff development and innovation, Fisher’s sales team created a first of its kind part-time college student program and new staffing models and campaign timelines that are widely used throughout Major League Baseball.
In 2011, he assisted Major League Baseball in pricing and sales strategies for the All-Star Game, which took place at Chase Field.
Prior to joining the D-backs, Fisher was the Vice President of Sales and Service for the Minor League Lake Erie Monsters of the America Hockey League for one season (2006-07) after spending six (2001-07) leading group sales efforts for the NBA’s Cleveland Cavaliers and Quicken Loans Arena. With the Cavaliers, Fisher directed a staff that became the first NBA team to surpass $3 million in group sales revenue and finished in the Top 5 in total group sales revenue for four straight seasons while creating a number of best practices for the league. He also spent four seasons (1997- 98, 2000-01) in the Pittsburgh Pirates’ ticket office and three (1998- 2000) with the NHL’s Tampa Bay Lightning in group sales.
Fisher is a 1998 graduate of Robert Morris University in Pittsburgh, where he received his bachelor of science in Business Administration and Sports Management and is a member of the program’s Hall of Fame.
Fisher sits on the Board of Directors for Make-A-Wish Arizona. He and his wife, Deb, reside in Scottsdale.