SEATTLE -- The Mariners are adding a new jolt of energy to one of their most recognizable in-game traditions, albeit a newer one, and doing so with a hometown partner.
In a collaboration announced Monday, the Mariners and Brooks Running will bring a performance-driven twist to the Microsoft Salmon Run, elevating the long-running fan favorite with new resources, storytelling and, fittingly, speed.
As the official running shoe of the Salmon Run, Brooks will outfit King, Sockeye, Silver and Humpy with performance footwear tailored to each mascot, while also integrating the race into its broader athlete ambassador program. The partnership will extend beyond race day theatrics, too, with Brooks providing training support and coaching elements designed to lean into the competitive -- and often chaotic -- nature of the mid-game sprint.
The Salmon Run has only been a staple at T-Mobile Park since 2024, but its popularity has skyrocketed for its blend of humor and unpredictability. And it reached even more national heights during last year's postseason, when "Humpy" finally won -- and in the moments before the Mariners clinched their American League Division Series win in the 15-inning marathon vs. the Tigers.
Now, the Salmon Run becomes a central platform for a brand rooted in movement, aligning with Brooks’ larger mission to inspire activity through sport.
“This partnership is centered on the shared belief that every run counts,” Brooks chief marketing officer Melanie Allen said in a statement. “Together with the Mariners, we can inspire Seattle baseball fans and show how performance gear powers runners, players and fans alike.”
Beyond the Salmon Run, Brooks will also be integrated throughout the Mariners’ ballpark experience. The company will serve as presenting sponsor of Kids Run the Bases, connecting the postgame tradition to its Future Run initiative, which invests more than $2 million annually in youth running programs.
A new Rally Shoe Cam will also debut, highlighting the fan-driven ritual of raising shoes overhead in key moments -- another nod to the energy of the run that now threads through multiple aspects of the game-day environment.
“We’re thrilled to partner with Brooks to bring the energy of the run into our fan experience,” Chris Voigt, the Mariners’ senior vice president of corporate partnerships, said in a statement. “As two Seattle brands, we look forward to working together to strengthen our region through a shared belief in the power of sports.”
The partnership begins with Opening Day on Thursday, positioning the Salmon Run not just as a between-innings diversion, but as a centerpiece of a broader, run-focused identity taking shape around the club in 2026.