PEORIA, Ariz. – The speed of Dee Gordon and Mallex Smith, the pitching artistry of Marco Gonzales, Wade LeBlanc and Yusei Kikuchi and the wall-crashing defensive prowess of Mitch Haniger are featured in this year’s version of the always-popular Mariners TV commercials, which were unveiled Wednesday.
The TV spots have been a staple of Mariners marketing campaigns over the years, turning Edgar Martinez, Lou Piniella and so many others into actors in the humorous 30-second spots.
This year’s batch leans on the dry humor of Kyle Seager to marvel at the speed of Smith, the newly acquired leadoff hitter who stole 40 bases for the Rays last year. Gordon, aka “Flash,” gets his own tribute to his wheels with his own pit crew assigned to gear him up after he cruises into third base with a triple.
Haniger gets his due in a commercial that features his fan interaction after tumbling into the stands on a catch, built around footage of a play he made last May 19 against the Tigers.
And if you like “crafty lefties,” the pitching trio of Gonzales, LeBlanc and Kikuchi will make you laugh as they stitch together some artsy endeavors to the chagrin of Felix Hernandez.
“It was a good time,” Gonzales said. “The fun we had doing it was worth it. Yusei and me and Wade and Felix, we had an absolute blast filming it. I thought that was the best part, and it turned out really good.”
Gonzales said all the pitchers chipped in with ideas during the filming of their spot, though they didn’t bring their own arts and crafts.
“We can not take the credit for that,” he said with a laugh. “But that was impressive. They had a sculpture and a full set and scene built for us, so we got in there and were pretty impressed. It was pretty cool.”
Mariners vice president of marketing Gregg Greene said it was easy to come up with ideas from the current group of players.
“There’s an exciting new energy and great personalities up and down the Mariners' roster, and that shines through in these four commercials,” Greene said.
The commercials were shot at the Mariners' facility during Spring Training last month and will begin airing during tonight’s broadcast of their Cactus League game against the A’s, a 5:40 p.m. PT start at Peoria Stadium.