Hispanic History Month

Hispanic Heritage Month takes place from September 15 to October 15, celebrating the histories, cultures, and contributions of those whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.

In 2017, the Atlanta Braves unveiled its Los Bravos initiative which includes season-long in-language advertising and messaging strategy that was paired with community programs and specialty merchandise items. To date, Los Bravos has expanded to a fully translated and functional digital site, designated Los Bravos birthday, Heritage Day acknowledgments, social media platforms, youth education books, fully in Spanish podcast, and more.