Hispanic Heritage Month takes place from September 15 to October 15, celebrating the histories, cultures, and contributions of those whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
In 2017, the Atlanta Braves unveiled its Los Bravos initiative which includes season-long in-language advertising and messaging strategy that was paired with community programs and specialty merchandise items. To date, Los Bravos has expanded to a fully translated and functional digital site, designated Los Bravos birthday, Heritage Day acknowledgments, social media platforms, youth education books, fully in Spanish podcast, and more.
Each year, the Atlanta Braves host Los Bravos Night powered by Georgia Power, a celebration of the rich culture, traditions, and contributions of the Hispanic community in Braves Country. The annual event is a highlight of the Braves’ month-long Hispanic Heritage Month celebration and is part of the organization’s year-round commitment to celebrating and engaging with the Hispanic community.
The Atlanta Braves are honored to celebrate the traditions, stories, and memories that connect and strengthen our Latino communities. Together, we will create a Community Ofrenda on the Spanish Steps at The Battery Atlanta, a special space to honor and remember loved ones through photographs, favorite foods, flowers, and meaningful personal mementos. Follow the link below to be a part of our first-ever Community Ofrenda.
The Atlanta Braves and The Georgia Hispanic Chamber of Commerce partnered to host the fourth annual event, 50 Most Influential Latinos in Georgia event presented by Truist. The event honors the achievements of individuals from different categories within government, media, entertainment, sports, nonprofits, and other business sectors.
In this episode of Detrás del Guante, presented by Truist, our hosts Eddie Pérez and Fernando Piñeres talk to Dominican Braves alumni Pedro Borbón. During the episode Pedro talks about his experience during the 1995 World Series and how he spends his time now in retirement.
1999 NLCS MVP Eddie Pérez and Braves Cultural Development Coordinator Fernando Piñeres join the show to discuss their podcast “Detrás del Guante” -the official podcast of Los Bravos, what it’s like for Latin American professional baseball players to assimilate into American culture, the impact of the Los Bravos brand and much more!
In Cocinando con Los Bravos, Braves alumni Eddie Pérez and Javy López join Chef Héctor in the El Super Pan kitchen at The Battery Atlanta to cook traditional Latin American dishes, share stories about their heritage, and reflect on their journeys to the big leagues. As part of Los Bravos’ celebration of Hispanic Heritage Month, the series highlights the culture, traditions and stories that connect these Braves legends to their roots and to the game they love.
The Atlanta Braves Foundation works to build community through baseball across Braves Country, including serving our Spanish-speaking communities through Los Bravos Un Equipo. Through this program, ABF hosts community resource events, free baseball & softball clinics, and more.
