Judd Norris is in his 11th season with the D-backs and sixth as Vice President, Corporate Partnerships. Norris oversees all corporate sales and services initiatives at Chase Field, Salt River Fields at Talking Stick and Legends Entertainment District. Norris initially joined the organization in 2009 as the General Manager of the Legends Entertainment District, where he was responsible for leading all aspects of the multi-million dollar out-of-home signage company owned by the D-backs, Phoenix Suns and City of Phoenix.
Since moving into his current role, Norris has guided his department’s growth to an all-time high in total revenue. Under his leadership, the D-backs are one of only four teams in MLB to increase gross sponsorship revenue every year since 2010, and the team historically ranks among the Top 10 in all of Major League Baseball in that regard.
In 2018, Norris added oversight of the D-backs’ English-language radio network following five years handling all Spanish-language network sales. The team’s revenue from English-language radio grew more than 30 percent in the first year while Spanish-language sales and promotions have grown more than 50 percent under his direction. He and his staff have implemented proprietary operational systems to manage inventory, forecast sales and ensure continued annual growth by monitoring all facets of the business in real time.
Norris serves as the primary generator of new business development for the D-backs, who have created innovative partner inventory during the past 5 seasons including the PetSmart Patio, OnTrac Bullpen Cart and Sol La Terraza, among others. In recognition of the club’s efforts, the D-backs received the first-ever MLB Partner of the Year Award from Anheuser-Busch at its 2016 business summit.
Prior to joining the D-backs and Legends Entertainment District, Norris worked for the Phoenix Coyotes, starting as an Account Executive and rising to the position of Vice President of Corporate Partnership within 5 years.
Norris’ association with the D-backs began in 1998 when he sold advertising for the team’s radio partner, KTAR. He later moved to ESPN Radio in Dallas, Texas, where he received the national President’s Club Award.
Norris began his career in baseball by selling, producing and announcing high school games while attending Washburn University in Topeka, Kan. Norris also played two years of basketball at Allen County Community College.
Norris volunteers his time coaching basketball in the Estrella Youth Sports League and is a former Fiesta Bowl Committee Member. He is on the Executive Council of the Arizona Diamondbacks Foundation and the Grand Canyon University Sports Business Advisory Board. Norris also sits on the Board of Directors of St. Mary’s Food Bank.
He and his wife, Rebecca, live in Estrella Mountain Ranch in Goodyear with their 3 children: Brennen, Ava and Lillian.