Vice President, Corporate Partnerships
Judd Norris is in his fifth season with the D-backs as Vice President, Corporate Partnerships. Norris oversees all corporate sales and services initiatives at both Chase Field and Salt River Fields at Talking Stick. Norris initially joined the organization in 2009 as the General Manager of the Legends Entertainment District, where he was responsible for leading all aspects of the uniquely structured multi-million dollar out-of-home signage company owned by the D-backs, Phoenix Suns and City of Phoenix.
Since moving into his current role, Norris has guided his department's growth of nearly 10 percent to an all-time high in revenues at both Chase Field and Salt River Fields at Talking Stick. In addition, the team's revenue from Hispanic radio sales and promotions has grown more than 50 percent since 2015. He and his staff have implemented proprietary operational systems to manage inventory, forecast sales and ensure continued annual growth by monitoring all facets of the business in real time.
Norris serves as the primary generator of new business development for the D-backs, who are routinely among the Top 10 teams in Corporate Partnership revenues despite residing outside of the major media markets in MLB. In 2016, the team received the first-ever MLB Partner of the Year Award from Budweiser at its annual business summit.
Prior to joining the D-backs and Legends Entertainment District, Norris worked for the Phoenix Coyotes, starting as an Account Executive and rising to the position of Vice President of Corporate Partnership within five years.
Norris' association with the D-backs began in 1998 when he sold advertising for the team's radio partner, KTAR. He later moved to ESPN 1310 in Dallas, Texas, where he received the national President's Club Award.
Norris began his career in baseball by selling, producing and announcing high school games while attending Washburn University in Topeka, Kan. Norris also played 2 years of basketball at Allen County Community College.
Norris volunteers his time coaching basketball in the Estrella Youth Sports League and is a former Fiesta Bowl Committee Member. He is on the Executive Council of the Arizona Diamondbacks Foundation and the Executive Leadership Team for the Arizona Heart Association. Norris also sits on the Board of Directors of St. Mary's Food Bank.
He and his wife, Rebecca, live in Estrella Mountain Ranch in Goodyear, Ariz., with their 3 children: Brennen, Ava and Lillian.