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Ford Extends Partnership as Official Car & Truck Of The Seattle Mariners

Multi-year sponsorship renewal with Northwest Ford Stores

The Seattle Mariners today announced a three-year sponsorship renewal with Northwest Ford Stores that designates Ford the “official car and truck” of the Seattle Mariners.  Per Seattle Mariners policy, the financial terms of the sponsorship agreement were not released.

Components of the multi-year sponsorship agreement include:

  • Presenting sponsor of out of town scores on Safeco Field’s LED Out of Town Scoreboard,
  • Prime advertising signage on the Out of Town Scoreboard (12’ 2” x 11’ 8” lighted “Built Ford Tough” sign on the right side of the scoreboard),
  • One half inning per game on the home plate rotational signage,
  • Title sponsor of the popular Hat Trick video board feature,
  • Ford vehicle on display at Section 142 of the Main Concourse.

The Northwest Ford Dealers is also the presenting sponsor of an interactive kiosk that lets fans participate in a video hosted by ROOT SPORTS™ anchors Brad Adam and Angie Mentink.  Crafted to look like a live on-air breaking news announcement, Adams and Mentink interview the Mariners’ newest acquisition-- the fan.  The fan’s responses are recorded and cut into the on-set interview to create a produced video about two minutes long.  A link to the video is emailed to the fan’s account and can be shared on Facebook, Twitter or other social media site.

Located on the Main Concourse near Section 187 beneath the Left Field Bleachers, the kiosk is operational during all Mariners home games and it is free to all fans.

Fans will also get an up close experience with Ford products at select Mariners home with the Street Team mobile multi-media exhibit.  The 40-foot long trailer, pulled by a Ford F-450, has computer kiosks with access to the Northwest Ford Stores website (, two video gaming systems, flat-screen TV monitors and wheel and tire displays.  Each appearance by the Street Team also features 7-8 Ford vehicles on display on the Safeco Field garage plaza for weekend home game.

For 2012, Ford offers 14 model/powertrain combinations with best-in-segment fuel economy ratings – more than any manufacturer – including four that achieve an EPA rating of at least 40 mpg. Among Ford’s fuel champions are the Explorer EcoBoost (28 mpg highway), Fiesta SFE (40 mpg highway) and Focus SFE (40 mpg highway).

In addition, the Ford dealers are partnering to bring a mobile testing unit with 3D breast ultrasound screening to Northwest communities as part of Operation Goodwill Northwest, an initiative between the Ford Motor Company Fund and local Ford dealers to advance women’s health, teen driving safety, education and other community efforts in the Northwest. The Women’s Health Initiative Mobile Tour launched recently at a Mariners game to commemorate National Breast Cancer Awareness Month.

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