The Pinstripe Bowl today announced that it has partnered with Bad Boy Mowers on a multi-year title partnership that will make Yankee Stadium’s annual bowl game between members of the Big Ten Conference and the ACC the Bad Boy Mowers Pinstripe Bowl.
“We are excited to welcome Bad Boy Mowers as a title partner as we continue to build on the incredible success achieved since establishing the Pinstripe Bowl a little more than a decade ago,” said Mark Holtzman, Executive Director of the Bad Boy Mowers Pinstripe Bowl. “Bad Boy Mowers had many opportunities to invest in the college landscape as they sought to grow their profile, and we are honored that they targeted our game as the optimal route to increase awareness of their brand. With New York City and Yankee Stadium as its backdrop, our full week of bowl activities truly provides one of the most unique atmospheres and settings in college football, and we are proud to share the spotlight with a company like Bad Boy Mowers, which has trod a similar path as our game, becoming highly regarded in a crowded marketplace in a short amount of time.”
“Bad Boy Mowers is thrilled to be the title partner of the Pinstripe Bowl at Yankee Stadium, and support once again the great American tradition of college football,” said Peter Ballantyne, CEO of Bad Boy Mowers. “We continue to grow in popularity and sales across the country and are expanding and surging right now in the Big Ten and ACC territories. We see this partnership as a fantastic way to further instill the Bad Boy Mowers dedication to great products and excellent value in these regions.”
Celebrating 20 years in business this year, Bad Boy Mowers is deeply involved in college sports, including serving as the title sponsor of the men’s and women’s basketball “Bad Boy Mowers Battle 4 Atlantis” tournament in the Bahamas at the beginning of the college basketball season. The Bad Boy Mowers credo is “mow with an attitude,” and it’s the driving force behind every mower they build. The company is committed to being an industry leader in delivering innovation and powerful mowing performance across their entire mower lineup for both mowing professionals and demanding homeowners.
Legends Global Partnerships, a division of global premium experiences company Legends, negotiated the naming rights partnership for the Pinstripe Bowl with Bad Boy Mowers.
The 2022 Bad Boy Mowers Pinstripe Bowl will be played at Yankee Stadium on Thursday, December 29 at 2:00 p.m., featuring teams from the Big Ten and ACC Conferences. This year will mark the 12th edition of the game and the eighth consecutive Pinstripe Bowl to feature competitors from the Big Ten and ACC Conferences.
The Bad Boy Mowers Pinstripe Bowl matchup, along with all Bowl Season matchups, will be revealed following the 2022 regular season and conference championship games. The game will be nationally televised by ESPN and broadcast nationally and locally by ESPN Radio.
For up-to-the-moment information regarding the game, fans are encouraged to visit www.pinstripebowl.com, the official website of the Bad Boy Mowers Pinstripe Bowl, and follow the Bowl game’s official Twitter and Instagram accounts — @PinstripeBowl.