Levi’s® Community Advocate Program

Every year, the San Francisco Giants and Levi’s® team up on the Community Advocate program to highlight and support nonprofits in the Bay Area. This year, we are once again centering the campaign on organizations working on gun violence prevention in our communities.

Through a season-long campaign on select Orange Friday’s at Oracle Park, the San Francisco Giants and Levi’s® are supporting four local non-profits, LIVE FREE, Mom’s Demand Action, United Playaz and Youth ALIVE!, to raise awareness around gun violence prevention. From the second Friday game of April to the second to the last Friday game in September at Oracle Park, we’ll be highlighting the issue and these four organizations who are educating youth about critical life skills and implementing proven methodologies to make our communities safer. Levi’s® will donate $25,000 to each of these four organizations, for a total of $100,000.

Each organization will be recognized at the game with a complete in-game experience, including tickets to a suite and scoreboard shout-out. Special thanks to our manager, Gabe Kapler and Levi Strauss & Co. CEO, Chip Bergh for coming together to film the Community Advocate PSA, that will run during each of the highlighted games.

Swords to Plowshares

Swords to Plowshares during COVID-19

During this COVID-19 pandemic, Swords to Plowshares continues to offer services.

Street outreach: Swords to Plowshares has found emergency housing, groceries, hygiene products, fresh clothing, cell phones, and case managers for 90+ homeless veterans since the onset of COVID-19 in March.

Residential services: 8 housing programs provide residences to 500 veterans, along with 24/7 Program Monitor coverage, meals, mental health services, and limited case management.

Drop-in services: At Service Centers in San Francisco and Oakland, they continue to offer triage services for veterans in crisis and mail services to unsheltered clients.

Employment services: The Employment team continues to provide case management and job placement support.

Housing placement services & eviction prevention: Swords to Plowshares continue to move veterans and their families into permanent housing. Working remotely, staff are helping to identify affordable rental units and provide rental checks and security deposits to landlords.

To learn more about Swords to Plowshares, visit www.swords-to-plowshares.org

More about Swords to Plowshares

La Casa's dedicated staff and volunteers work to support La Casa’s clients through a range of activities that include crafting homemade masks, assembling food boxes for the formerly homeless women staying at two permanent supportive housing sites, and answering calls on crisis hotlines.

"As a new volunteer with La Casa, I was eager to begin supporting survivors of domestic violence in their healing journey. As the pandemic hit, I jumped at the opportunity to support survivors through La Casa's Text Line. The Text Line is an invaluable tool for our community where we can provide information about local resources, advice to survivor family members, and connect survivors to our support services. Especially now, when many people are not able to go outside of their home to seek assistance, the Text Line provides accessible support for those most in need." - current La Casa volunteer

Previous Levi’s® Community Advocate Program Recipients