The Seattle Mariners today announced that Letitia Selk has joined the organization in the newly created position of Vice President of Products and Technology. In this role, Selk is focused on building the internal technology organization to support the Mariners objective of leveraging data to make smart, timely decisions about business operations, baseball operations and improving and deepening the team’s connection to fans inside and outside T-Mobile Park.

Selk is a veteran technology leader with experience in portfolio, program and product management, service delivery, and digital transformations. Her previous experience has included the Bill and Melinda Gates Foundation, Starbucks, Slalom Consulting, as well as the tech start-up sector in the early 2000s, including HomeGrocer.com.

“Letitia is a strong leader who knows how to develop and build creative, technically savvy teams,” said Kari Escobedo, Seattle Mariners Senior Vice President, Information Technology. “She also has a gift for taking complex ideas and translating them into something that makes sense to the layperson, and vice versa, she can translate a business need into something that can be solved by technology.”

In her new role, Selk focuses on the Mariners technology transformation to improve processes and systems and, ultimately, outcomes in three key areas:

• Business Operations such as accounting & procurement, sales and event management and People & Culture;
• Baseball Operations through data and analytics that power and support player development and acquisitions;
• Fan & Customer Experience by leveraging technology to enhance the fan experience at every touchpoint from interacting via social media and team digital channels, purchasing tickets, in-game engagement, post-game celebrations and more.

Over the coming year, Selk will add multiple new roles to her team including:

• Software development engineers & architects;
• Product/Solution Managers to bridge the gap between users and developers, as well as advocate for outstanding fan and customer-focused experiences;
• Business systems analysts to help manage systems and gain process efficiencies.

“I have a deep passion for the power of sports; the joy they bring to individuals who play or participate, as well as how a sports team or event can bring a community together” said Selk. “I feel fortunate to have this opportunity to meld my many years of technology leadership experience with my love of sports.”

Selk graduated from the University of Washington with a Bachelor of Arts in Sociology. She has a Masters in Sports Management from the Isenberg School of Management at the University of Massachusetts Amherst.

Selk lettered all four years as an all-around gymnast at the University of Washington, as well as served as team captain her senior year. She coached Division 1 gymnastics at Penn State University and UMass Amherst. Prior to her transition to technology, Selk spent two years at the Center for the Study of Sport in Society at Northeastern University working on issues around the intersection of race and sports. In the mid-90s, Selk worked in ticket sales at the Seattle SuperSonics.

Selk was raised in Seattle and lives in the Roosevelt neighborhood.