What is dynamic pricing?
All individual game ticket prices will be subject to variable and dynamic pricing. By utilizing advanced computer pricing software linked to the team's ticketing system, the Yankees may adjust ticket prices based on changing factors that affect market demand. The Yankees' dynamic pricing model helps more accurately price tickets for individual games and provides fans with more price options.
Which games are subject to dynamic pricing?
Select Yankees individual game tickets and group tickets will be dynamically priced for the 2018 season. Individual game ticket prices will be based on the date of purchase for that particular game. Group ticket prices will be based on the date that the initial group purchase is made.
Will this affect Yankees Season Ticket Licensee prices?
No. Dynamic pricing applies only to select individual game tickets and group tickets.
How do the Yankees decide when to raise or lower prices?
Price adjustments will be made in real-time based on changing factors such as day of week, month, weather forecast, and ticket demand. You can view the current ticket prices for each home game online at yankees.com.
Will this change ticket promotion offers?
Popular Yankees ticket special offers such as Mastercard $5 Games, Mastercard Half-Price Games, Senior Citizen Games, Student Games, Youth Games and Military Personnel Games will continue in 2018. The Yankees will continue to work with partners to offer great ticket deals to fans. View the latest promotions online at yankees.com.
What happens if prices lower after I purchase my tickets?
Tickets are always priced based on current market factors. By utilizing advanced computer pricing software linked to the team's ticketing system, the Yankees may adjust ticket prices based on changing factors that affect market demand. As with all Yankees tickets, all sales are final and non-refundable.
