Cecelia Perez is a Bay Area artist whose work is rooted in Chicano culture, custom cars, strong women, and community. As founder of Hey Ruca, she collaborates with major teams and brands to honor tradition while pushing culture forward across mediums.
Artist Series

Now in its second season, the Giants’ Artist Series continues as a retail collection that celebrates the intersection of sports, art, and Bay Area culture. Following last year’s launch with renowned local artist Jeremy Fish, whose ties to the Giants included Skate Day and the first-ever artist residency at Oracle Park, the program builds on that momentum with a new lineup of cultural voices.
The 2025 series feature original artwork from Cecelia Perez, paying tribute to Chicano culture; graffiti artist Akeem Raheem, bringing bold street-inspired energy; and Dr. Akilah Cadet, honoring Giants greats who rose from the Negro Leagues to the Major Leagues. Each collection captures the spirit of the Giants through a distinct cultural lens, with designs releasing throughout the season.
Meet the Artists

Beyond the Artist Series, one creative partnership has grown into something even larger.
Jesse Hernandez, known as Urban Aztec, is a Bay Area native whose artistic voice was shaped by the vibrant mural scene of San Francisco's Mission District, where Latin culture has long found expression through bold, unapologetic public art. In 2023, that vision came to life at Oracle Park when Hernandez collaborated with the Giants on a Gigantes retail collection tied to the team's Mexico City games.
What began as a collection has since evolved into something far more significant. This season, Hernandez's artistry is woven into the Giants' official Gigantes uniform, worn every Saturday home game as part of the Fiesta Gigantes celebration at Oracle Park. It is a milestone that reflects the depth of a relationship built on mutual respect for culture and creativity.
The Bay Area has always been enriched by the communities that call it home. It only makes sense that our uniform reflects that richness too.














