Levi’s® Community Advocate Program

Every year, the San Francisco Giants and Levi’s® team up on the Community Advocate program to highlight and support nonprofits in the Bay Area. This year, we are once again centering the campaign on organizations working on gun violence prevention in our communities.

Through a season-long campaign on select Orange Friday’s at Oracle Park, the San Francisco Giants and Levi’s® are supporting four local non-profits, LIVE FREE, Mom’s Demand Action, United Playaz and Youth ALIVE!, to raise awareness around gun violence prevention. From the second Friday game of April to the second to the last Friday game in September at Oracle Park, we’ll be highlighting the issue and these four organizations who are educating youth about critical life skills and implementing proven methodologies to make our communities safer. Levi’s® will donate $25,000 to each of these four organizations, for a total of $100,000.

Each organization will be recognized at the game with a complete in-game experience, including tickets to a suite and scoreboard shout-out. Special thanks to our manager, Gabe Kapler and Levi Strauss & Co. CEO, Chip Bergh for coming together to film the Community Advocate PSA, that will run during each of the highlighted games.

Project Open Hand

Project Open Hand during COVID-19

During the COVID-19 pandemic, Project Open Hand's grocery centers remain open in San Francisco and Oakland. In addition, Project Open Hand has been able to facilitate the following:

  • Client intakes and recertifications are being done telephonically and some in-person client services by request.
  • Lapsed clients are being allowed services and recertification dates have been extended until clients can safely return to routine check-ups with their health providers.
  • Expanded grocery delivery to more than 100 clients.
  • COVID-19 funding to provide meals to patients with COVID-19 or vulnerable population.
  • Project Open Hand’s Community Nutrition Program continues to provide meals.

To learn more about Project Open Hand, visit www.openhand.org

More about Project Open Hand

Previous Levi’s® Community Advocate Program Recipients