Russ Stanley is in his 37th season with the San Francisco Giants, where he serves as Senior Vice President, Head of Ticketing. Since joining the organization in 1989, Stanley has been a driving force in the evolution of sports ticketing, leading innovations that have significantly advanced fan engagement and revenue strategies across the industry.
Stanley and his team were early pioneers of several now-standard practices, including the development of the Double Play Ticket Window—Major League Baseball’s first team-operated online secondary marketplace and a precursor to platforms like StubHub. His group also introduced dynamic pricing models that have since become foundational across professional sports and other demand-based industries. In 2000, Stanley established one of the first dedicated client retention teams in sports, a group that continues to deliver best-in-class, “Gold Glove” service to the Giants’ most valued customers.
These forward-thinking strategies helped drive one of the most notable attendance achievements in Major League Baseball history: a 530-game consecutive sellout streak at Oracle Park from October 2010 through July 2017.
Stanley oversees a comprehensive ticketing operation spanning sales, operations, client services, and luxury suites. Under his leadership, the department consistently implements innovative solutions to enhance the fan experience at both Oracle Park and Scottsdale Stadium.
A widely respected leader in his field, Stanley has received numerous industry honors, including the INTIX Lifetime Achievement Award and the John P. Buschhorn Ticketing Titan Award. In 2025, he was inducted into the Pacifica Sports Hall of Fame and SF State Alumni Hall of Fame.
Beyond his role with the Giants, Stanley is actively involved in the community, serving on the boards of the American Heart Association, San Francisco State University, and the San Mateo Police Activities League. A graduate of San Francisco State, he spent eight years with Marine World Africa USA prior to beginning his career with the Giants.