Director, Partnership Assets & Broadcast Administration
As Director, Partnership Assets and Broadcast Administration, Kristin facilitates the tracking and reporting of corporate inventory, analysis of in-event and earned valuations for client-branded elements, as well as reporting of all associated budgets. Kristin also manages the relationship with the Cardinals television rightsholder and the coordination of local and national broadcast schedules. In addition, she is responsible for trafficking commercial inventory during Cardinals games and in ancillary programming across the rightsholder’s standard and streaming media platforms. Kristin doubles as a Sr. Account Executive, selling corporate sponsorships, managing element execution and assisting with the implementation of sponsored events and home game activations.
Kristin joined the Cardinals in 2008 as the Corporate Sales and Marketing Coordinator. During her time with the team, Kristin has handled numerous events, ceremonies and promotions, with her most memorable being activations surrounding the 2009 All-Star Game and the 2011 World Series parade. She also enjoys assisting with the planning of an annual Spring Training trip.
Kristin holds an MBA with an emphasis in Marketing from St. Louis University. She earned her Bachelors of Science degree in Economics and Marketing with a minor in Communication Studies from University of Nebraska - Lincoln. She remains a dedicated Huskers fan as part of the Gateway Huskers alumni group. Prior to joining the Cardinals, Kristin worked for nearly ten years in the retail fashion industry, holding various positions in three states with Banana Republic.
Kristin and her husband, Eric, reside in Webster Groves with their two children, Elle and Cole.