Matt Peterson serves as Vice President of Ticket Sales & Premium Seating for the San Francisco Giants, where he leads the club’s ticketing strategy, product development, and revenue generation across Membership, Group, Premium, and Inside Sales. He also oversees Spring Training ticket sales at Scottsdale Stadium and premium inventory strategy for non-baseball events at Oracle Park.

Under his leadership, the Giants have continued to evolve their ticketing model with a focus on flexibility and innovation. He has played a key role in developing products such as Flex Membership and the Cloud Club, while introducing enhanced benefits like Unlimited Exchange and Ticket Return—positioning the organization as a leader in fan-friendly ticketing across Major League Baseball.

Matt has contributed to sustained success at Oracle Park, record-setting Premium revenue performance, and the growth of key segments including Youth Group sales. Over his tenure, he has held a variety of leadership roles within the organization, driving cross-functional initiatives that support revenue growth and enhance the overall fan experience.

Matt lives with his wife Brooke, son Reed (13) and daughter Evan (10) in Lafayette, CA. They enjoy hiking, mountain biking, skiing/snowboarding and all things baseball. When they’re not at home, or at the ballpark you will find them in Truckee.