On weekend Cardinals home games, people are sure to find a line of Cardinals fans anxiously waiting to get inside the gates of Busch Stadium. While they know the game is still two hours away, they also know a promotional item they've been eyeing for months sits just inside the entrance and won't be there for long. Over the years, these promotional items have risen in popularity among Cardinals Nation, turning many fans into collectors and creating special ticket packages based around them.
Several corporate partners sign up to sponsor a promo item every season knowing these popular pieces are the talk of the town around Cardinals Nation. This sponsorship provides the partner with branding on the item, the box, all advertising surrounding it, and additional perks the day of the giveaway. Each item may only be given away one time, but bobbleheads sit on desks for years, replica jerseys from seasons past can be spotted all over St. Louis, and no man cave is complete without Cardinals memorabilia. This is the best way to incorporate your name with something fans want to get their hands on and will treasure for years to come.