Each season, the Cardinals host a wide variety of theme nights at Busch Stadium. The theme night program is a great way to enhance the fan experience when they come out to the ballpark. It gives people a great opportunity to attend a game with others who have shared special interests along with access to a select promotional item. Apart from the items, some of the theme nights also include pregame festivities. Grateful Dead Night at Busch Stadium each year sees over 3,000 Dead Heads come together to watch St. Louis' favorite tribute band Jake's Leg perform prior to the game. These fans also go home with a cobranded shirt that is always one of the most loved wearables each season.
This season, fans will see the return of the popular Fiesta Cardenales and Boy Band Night. New celebrations for 2020 include Friends Night and Sesame Street Day. Companies looking to target a particular demographic or niche market can find the perfect platform to do so with theme nights. Title sponsors of theme nights receive market mentions with all advertising of the event, the opportunity for onsite activations and additional perks on the day of the game. Theme nights are growing in popularity and size, and now is a great time to get involved in these one-of-a-kind events.