Each season, the Cardinals host a wide variety of theme nights at Busch Stadium. The theme night program started in 2013 as a way to further enhance the fan experience when they come out to the ballpark. It gives people a great opportunity to attend a game with others who have shared special interests along with access to a select promotional item. Apart from the items, some of the theme nights also include pregame festivities. Grateful Dead Night at Busch Stadium each year sees over 3,000 Dead Heads come together to watch St. Louis' favorite tribute band Jake's Leg perform prior to the game. These fans also go home with a cobranded shirt that is always one of the most loved wearables each season.
Additional theme nights include Soccer Night, College Night, Beatles Night, Elvis Tribute Night, and many more. Companies looking to target a particular demographic or niche market can find the perfect platform to do so with theme nights. Title sponsors of theme nights receive mentions with all advertising of the event, the opportunity for onsite activation, and additional perks the day of the game. Theme nights are growing in popularity and size and now is a great time to get involved in these one of a kind events.