Cardinals single-game ticket prices at Busch Stadium are set through dynamic pricing, a model which helps more accurately price tickets for individual games and provides fans with more price options. By utilizing advanced computer programming linked to the team's ticketing system, the Cardinals adjust ticket prices upward or downward on a daily basis based on changing factors such as team performance, pitching matchups, weather and ticket demand. The structure only affects the sale of tickets to individual games and does not affect the sale of season tickets.
The dynamic pricing model proved to be a great benefit for fans in 2017. Below are a few highlights:
- 33% of games had tickets available for $5 or less
- 72% of games had tickets available for $10 or less