In-stadium signage at Oriole Park at Camden Yards offers one of the most effective forms of advertising during Orioles games. It allows the delivery of repetitive exposure to more than 2.35 million fans annually at Orioles games, generating high impact and high recall. This is truly a great way to communicate your message to a large, engaged audience. Oriole Park at Camden Yards signage is uncluttered and creates a clear relationship between your brand, MLB and the Baltimore Orioles. In-park signage receives a range of exposure from local and regional Orioles telecasts (reaching more than 7 million households) to visiting team telecasts. In addition, numerous impressions are made on national telecasts, sports highlight shows, news broadcasts, and via photographs, both in print and online.
Located directly behind home plate, this pitcher-to-catcher signage position provides the opportunity for advertisers to reach both the home and visiting broadcast audiences. Reach also includes national and regional airtime, highlights, and news stories. Sold in half-inning increments, this has become the most valuable advertising real estate in baseball, averaging two to three minutes of on-air exposure per game.
Signage on the outfield wall offers some of the most prominent real estate in the ballpark located in dominant branding positions. These are excellent field-level logo placement for in-park and television exposure locally and nationally through home and visiting team broadcasts and highlight shows.
Located on the "bookends" of the Out-of-Town Scoreboard in right field, these backlit field level signs are in a prime location which fans frequently reference for information on games taking place throughout Major League Baseball. Home runs and balls hit to right field give these signs constant exposure in-park and on local and national television, as well as in photos.
Acting as a backdrop for the bullpen, this location offers wide visibility throughout the stadium. As pitchers warm up in the bullpen, your brand will be viewed by fans on both television and in the ballpark. Locations offer three rotating signs, each sold in three inning increments.
Located along our Club Level Seating, these 26 backlit static signs receive prominent exposure to the in-park audience and are frequently captured on game broadcasts and highlights. They are visible 100% of the time during the entire season for maximum brand awareness.
Field level signs along the first and third baselines are strategically placed to offer maximum visibility to the in-park audience, as well as capturing the eye of television viewers.
The actively changing LED boards add to the excitement of Oriole Park at Camden Yards and offer a dynamic fan enhancement. Your company logo and message will catch fans' attention during your "moments of exclusivity" through 180' of LED messaging. This signage will allow you the flexibility to easily change your message at any time based on your branding or sales objectives.
Fans in the stands, as well as millions more watching the Orioles on television, will be exposed to your company's name and logo on the one of a kind Oriole Park at Camden Yards scoreboard. These signs are located in center field, next to the HD scoreboard which provides interactive entertainment and game information for all fans. The scoreboard, with its proximity to the famous B&O Warehouse, is a central figure in the picturesque backdrop of the park. This is one of the most prominent spots for pre- and post-game broadcast exposure.
This sign is located on the exterior of the scoreboard facing Eutaw Street's Gate H, where nearly 75% of our fans enter Oriole Park at Camden Yards. This sign has become part of the fabric of Baltimore, as it can be viewed from well outside the ballpark. The phenomenal location of this sign will be noticed not only for the 81 Orioles home games, but for many other events at and around the park.
The fan-friendly concourses of Oriole Park at Camden Yards offer a wide variety of culinary options and fan interactive attractions. Signs located throughout the lower concourse of the park in high traffic areas allow for maximum visibility near concession and souvenir stands creating brand and product awareness with Orioles fans.
The Orioles also offer signage in high traffic areas throughout Oriole Park at Camden Yards where your brand and logo are sure to be seen. This includes signage where fans enter their sections, as well as the stairs or ramps to go to their seats.